The Case Study

FestiveShine | German Silver & Gifting Retail Brand

Offline Store → Omnichannel Retail Business

From near-zero sales to a profitable omnichannel brand in under 90 days

The Challenge

What wasn’t working?

FestiveShine was an offline retail store offering quality German silver and gifting products, but sales were stagnant.

Despite trying:

  • Local offline promotions

  • Print and nearby marketing efforts

…the result was increased investment with almost no return.

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The owner was:

  • Unsure about the right growth direction

  • Confused between offline and online expansion

  • Managing inventory without a clear structure

  • Lacking visibility, positioning, and predictable customer flow

In short, effort was high — outcomes were low.

The Approach

How KMU Technovate stepped in

We began by bringing clarity to the business model.

Our approach focused on:

  • Understanding the owner’s vision and constraints

  • Researching the target audience, local demand, and competitors

  • Designing a plan that balanced offline presence with online scale

Instead of pushing ads or a website blindly, we built a step-by-step omnichannel growth strategy — starting local, then expanding digitally.

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The Solution

What was built (Outcome-Focused)

  • Optimized and positioned the offline store for local discovery

  • Set up and optimized Google Business Profile with local ads (6–7 km radius)

  • Restructured inventory management and product categorization

  • Built a Shopify-based eCommerce store, including:

    • Product listings

    • Logistics & inventory workflows

    • End-to-end order management

  • Launched brand awareness campaigns via Meta Ads

  • Promoted both offline store and online shop using influencer marketing

  • Gradually introduced Google Ads once demand signals were validated

Every step was designed to reduce risk and increase learning speed.

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Impact Delivered

The Results

Revenue Growth

Scaled from ~₹10K/month to ₹1.5–2L/month within 2–3 months

Local Visibility

Significant increase in walk-ins through GMB local ads

Brand Growth (Organic + Paid)

  • 7–8K followers by end of Month 3

  • Scaled to 20K+ Instagram followers and 9K+ Facebook followers through consistent content and product-led videos

Sustainable Growth

  • Organic marketing and word-of-mouth began driving repeat customers

  • Business stabilized to a point where the owner confidently took over operations independently
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