The Case Study

AyushyaMandalam | Health, Lifestyle & Wellness Brand

Startup → Scalable Wellness Business

From a massive social following to a
₹25–30L/month scalable business ecosystem

The Challenge

What wasn’t working?

Despite having a huge and engaged social media audience, AyushyaMandalam was struggling to convert attention into consistent, predictable revenue.

In short, visibility was high — but business clarity was missing.

Tried building websites with multiple agencies, without meeting expectations

Disconnected systems for sales, consultations, courses, and payments

No structured backend for inventory, training, or operations

High audience trust but no clear monetization engine

The Approach

How KMU Technovate stepped in

We began with deep business discovery, not execution.

Our focus was to:

  • Understand their existing strengths (community trust & content authority)

  • Identify leakage points in monetization and operations

  • Align the team, systems, and strategy before scaling

Instead of fixing one problem at a time, we restructured the entire digital and operational ecosystem — ensuring every effort connected back to revenue and long-term scalability.

The Solution

What was built (Outcome-Focused)

  • Built a scalable eCommerce ecosystem using WooCommerce

  • Structured the entire backend operations, including inventory and internal workflows

  • Designed and automated online consultations & course delivery systems

  • Implemented:

    • Payment gateway automation

    • Email & WhatsApp communication workflows

    • User journey mapping from registration to post-purchase engagement

  • Created and scaled WhatsApp & Telegram communities, routing followers from social platforms into owned channels

  • Delivered a structured growth plan covering:

    • eCommerce management

    • Online courses & consultations

    • WhatsApp marketing

    • Social media strategy

    • Meta Ads execution

    • Creatives & graphic design

Every system was designed to work together — not in silos.

Impact Delivered

The Results

Revenue Growth

Scaled from ~₹1L/month to ₹25–30L/month

Business Scale

Achieved ₹4+ Crores INR in total turnover

Operational Efficiency

Automated payments, onboarding, communication, and course delivery

Strategic Clarity

  • Enabled leadership to make faster, data-backed decisions